Update: since our last review Frontify has provided an update to their Sketch plugin that now allows you to upload your artboards from Sketch directly into Frontify. This means you can now maintain a living style guide by pushing updates directly from Sketch. Check out our dynamic image update video.

Frontify positions itself as the all-in-one brand management software that increases brand consistency through centralized platform collaboration. There is a lot of really cool things that Frontify can do. Here’s some of the main categories:

Frontify Categories

Since there’s so much to cover in this product review we will only focus on the style guide. Check back in the future as we review some of the other amazing features.

Brand Management or Design System Software?

Don’t get too caught up on the brand management phrase. This is absolutely one of the best pieces of software out there to build out your style guide for your design system. Being able to manage your brand and manage your design system in the same place is where I feel Frontify is killing competitors.

After this review make sure to check out our InVision Design System Manager (DSM) review for a comparison.


When you build out a style guide you want it to look and feel like something that was custom developed for your company. When someone either internal or external sees your style guide, they recognize your brand instantly. Frontify allows you to customize your login page, colors, fonts, button styles, and more. Here’s an example of a cover page for the PetSmart brand.

Frontify Cover Page
Style guide cover page

It’s easy to quickly define all the basic customization settings to get the overall look of your style guide to match your brand.

Access and Targets

You have several different options when it comes to users accessing the style guide. You can choose to make the style guide fully public, or you can have users sign in to access the content. When users go to sign in you can also enable SSO, and then allow external users to also get access by being able to set them up with an account. You can even set account expiration dates if you have contractors that need access who aren’t tied in with your company’s SSO.

A target is a specific group that you have defined. You may define a target as “Europe” where you show content specific to that region. A good example is if you use different photo styles for different regions. Here’s an example of selecting what targets can view a specific piece of content.

Frontify Targets
Selecting targets for content


To keep things organized and easy to navigate you have several different options. Along the top is where you can create documents and libraries. Think of these as major navigational items. Along the left you have categories and pages. Categories are just for labeling purposes to help categorize your pages. Pages are unique pages that have content living on them. In the example below you can see that the Buttons page in the navigation drawer also has another tier of items which is Usage and Anatomy. Those are sections which get generated by simply adding a new H1 content item on the page.

Frontify Organization
Navigation options for organizing information

Between documents & libraries, categories, pages, and sections you have almost any scenario covered that you can think of to organize your content.


When it comes to style guide content for your design system it is tough to find software that would have everything you need. Frontify is the closest you’ll come without developing your own custom solution. Going into detail about each content item you could choose from is a lot, but here’s an image to show just a few options you have.

Frontify Content
Content items that can be added

You can add in audio, video, an icon font, annotations, code snippets, fonts, type styles, and so much more. Design systems are evolving, and they include all kinds of different content. Most style guides can’t easily show examples for motion design, audio snippets for voice UX (VUX), or event simple do and don’t scenarios. There’s a lot of cool things to play around with here.

To put content in perspective when comparing it to competitors such as InVision here’s what DSM offers for content:

InVision DSM Content
InVision’s DSM content items


Treating your design system like a product is important to ensure it succeeds. Part of that means tracking the overall usage. Frontify has built in analytics to tell you how each page is performing. You can track both page views and downloads. Here’s what the built-in analytics looks like.

Frontify Analytics
Frontify style guide analytics

Need more when it comes to analytics? Frontify has an integration with Segment that allows you to send the data straight to your Google Analytics account. I’ve used this feature in the past and it really allowed us to explore how our style guide was being used versus how we thought it would be used.

Sketch Plugin

If you’re a Sketch user, then you can also take advantage of the Sketch Frontify plugin. You can select which style guide you want to pull from, and it will load in all of the colors and fonts that were defined in your style guide. You can also export screens from Sketch into a Frontify project. We didn’t cover projects as part of this review, but that’s a whole different side of Frontify that will let you comment, prototype, manage, and do a whole lot more with putting things through workflows.

Frontify Sketch Plugin
Frontify Sketch plugin

Another really cool part about the Sketch Frontify plugin is that when you upload images from Sketch into Frontify and use them in the project they become linked. You can now make changes straight from Sketch, upload them, and they update automatically in your style guide. This helps whenever you are doing big changes such as updating component styles. This means you can have a true living style guide.

You still can’t sync Sketch library components which can be found in other products such as InVision’s Craft plugin, but with major updates being released we hope this area keeps enhancing.

Final Comments

Frontify is something that is definitely worth checking out. They have several price tiers that allow everyone to take advantage of it. They don’t quite hit the 5-star mark, but they’re pretty close and once they allow things such as syncing components, then they’ll probably be there.

Have questions about Frontify? Reach out and let us know: https://www.designsystems.io/contact/.

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Steven Meyer is a design leader at Keap where he oversees a team of product designers working to help small businesses succeed. Steven has history of leading large-scale efforts such as overseeing the creation of one of the largest design systems in the automotive industry. Steven’s experience has spanned through leading Marines, creating his own startup, working for a venture-backed startup, designing and developing at a Fortune 500 company, and more. Steven has worked for large brands such as O’Reilly Auto Parts, Pearson Education, and CDK Global. Steven holds an M.S. in Technology from ASU and a graduate certificate in Strategic Decision and Risk Management from Stanford University.